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Founder & President, Hooptee Charities, Inc.

Fred A. Whitfield

Fred is a respected operating executive, community leader and innovative marketer with experience leading businesses and iconic brands through periods of significant change, unprecedented crisis and bold transformation. He brings in-depth experience in business operations, turnarounds, growth strategy, legal and compliance maters, crisis management, brand management, contract negotiations and sports marketing and is a trusted advisor to CEOs and government leaders on topics related to economic development, public/private partnerships, public policy and long-term value generation.

Fred is President and Vice Chairman of Hornets Sports & Entertainment,  where he oversees all business operations for the Charlotte Hornets and Spectrum Center.  Since joining the franchise in 2006, Fred has served as Chief Architect of the franchise’s dramatic transformation and restructuring, and effort  that has increased the value of the Hornets organization from less than $300 Million in 2006 to over $1.5 billion today and has generated double digital profitable grown every year over the pass decade.

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